New York City Mayor Michael Bloomberg on Thursday announced the city’s first Digital Toolkit for small businesses, a new education program aimed at helping the small businesses of New York City develop their online presence and social media strategies. The program will be administered by the city’s Small Business Services department at their local education centers throughout the five boroughs.
NYC’s Digital Toolkit is of a series of courses that will explain how a small business can incorporate technology and social media into their business strategy for marketing, sales and customer service. It will also include an online component with best practices and website design templates.
“The digital toolkit will help New York City’s entrepreneurs with the resources they need to engage more consumers online,” said Mayor Bloomberg. “The web can open up worlds of opportunities for these businesses, but many of them presently lack even their own website, let alone a social media campaign.”
“Mashable is proud to work with Mayor Bloomberg and the City of New York to create this program that will help the small businesses that run the city that never sleeps,” said Stacy Green, Mashable‘s head of marketing and communications. “We’re happy to share our digital expertise to give back to the city where our company is headquartered.”
Tumblr and Weebly provided customized website templates and Google provided information and best practices for search engine optimization and search engine marketing.
New York City’s Chief Digital Officer Rachel Sterne will launch the Digital Toolkit and teach the program’s first course on Thursday, September 20th.
The Digital Toolkit grew out of a survey done by Small Business Services which found that the city’s small businesses were most interested in learning how to incorporate social media and website design into their business strategies.
This program is part of New York City’s effort to bring a digital focus to all New Yorkers through The Digital Roadmap. Other recent initiatives include turning payphones into WiFi hotspots and rolling out a map of all the tech companies headquartered in New York last June.
For more information go to: http://www.nyc.gov/html/index.html