Microsoft has announced plans to open 30 “pop-up” holiday stores across the U.S. and two in Canada, an effort intended to drum up interest in Windows 8 and its Surface tablet ahead of the holiday shopping season.
The Redmond, Wash. company operates 23 permanent stores nationwide with another eight opening soon. These locations are mostly on the east and west coasts: The holiday locations are placed in areas without permanent retail stores, with several in the Midwest.
With the new locations, Microsoft’s retail footprint more than doubles, if only temporarily. No opening date has been given for any of the holiday stores, although it is likely the locations will open shortly given October is a busy month for Microsoft.
Microsoft’s tablet has received praise for its design and is seen as a worthy competitor to the market-leading Apple iPad. Its lack of availability may frustrate some trying to get their hands on Microsoft’s tablet, though. With more stores, consumers will have more opportunity to see the Surface in person.
Microsoft might have more in mind than just its own products. With most of these locations, there is a pattern developing: the presence of Apple. Nearly every one of the 32 shopping centers listed also host an Apple Store. With Apple also expecting a solid holiday season with a new iPhone and potentially a new iPad model, Microsoft might competing head to head as a smart business strategy. Apple currently operates 382 retail locations worldwide.
The initial list of Microsoft store locations isn’t the finalized version. The company says it plans to announce additional locations in the coming weeks.
Image courtesy of Microsoft
This article originally published at TechNewsDaily